Mindful Soap.

All of our soleseife bar soaps are uniquely crafted with purified seawater as their base to provide essential nutrients like magnesium and zinc, supporting a healthy microbiome. Many also contain garden-grown ingredients and pure essential oils.

10% of profit supports free surf lessons for the historically excluded youth of Far Rockaway.

Free plastic-free shipping on all orders of $33+ will be automatically added at checkout.

Gift Cards

Share the love when you give the gift of a Holland Avenue Soap Company gift card.



Signature Scents

Our Signature Scent collection showcases our best seawater bar soaps and other... 

The Essential Oil Collection

Essential oils have served a multitude of cosmetic and spiritual uses for... 

2023 Gift Boxes

Give someone a mindful moment with our two custom-made gift box options.... 

Our new hand-whipped salt scrubs feature Dead Sea salt + aloe + essential oils. Use some every shower or bath to exfoliate and for a luxurious sensory experience.

Shop your values

We put intention into each product we make, from responsible sourcing and plastic-free shipping, to giving back 10% of our profit.

  • "I have loved trying these soaps. The fragrances are unique, and you can tell there was careful thought that went into designing each one. I love the local connection and handmade quality." - Kerri, Etsy

  • "This is my current shower soap and I absolutely love it. Smells good, feels good, all good." - @kjayceephd

  • "★★★★★" -@beachmarinegear

  • Quality Ingredients

    From pure essential oils to rich mineral extracts, all of our ingredients are carefully sourced.

  • Clay and Charcoal

    No artificial colors, ever. Since all of our soaps are made with natural clays and plant-based ingredients, each may be slightly different.

  • Responsible Production

    All of our shipping is compostable and entirely plastic-free. We also prioritize suppliers that incorporate sustainability and care for people and planet.