Mindful Soap.

All of our soleseife bar soaps are uniquely crafted with purified seawater as their base to provide essential nutrients like magnesium and zinc, supporting a healthy microbiome. Many also contain garden-grown ingredients and pure essential oils.

10% of profit supports free surf lessons for the historically excluded youth of Far Rockaway.

Free plastic-free shipping on all orders of $33+ will be automatically added at checkout.

Featured products

View all

Gift Cards

Share the love when you give the gift of a Holland Avenue Soap Company gift card.

Give

Collections

Signature Scents

Our Signature Scent collection showcases our best seawater bar soaps and other... 

Signature Scents

The Essential Oil Collection

Essential oils have served a multitude of cosmetic and spiritual uses for... 

The Essential Oil Collection

2023 Gift Boxes

Give someone a mindful moment with our two custom-made gift box options.... 

2023 Gift Boxes

Whipped Salt Scrubs

Our new hand-whipped salt scrubs feature Dead Sea salt + aloe + essential oils. Use some every shower or bath to exfoliate and for a luxurious sensory experience.

Shop your values

We put intention into each product we make, from responsible sourcing and plastic-free shipping, to giving back 10% of our profit.

More

What Folks are Saying

  • "I have loved trying these soaps. The fragrances are unique, and you can tell there was careful thought that went into designing each one. I love the local connection and handmade quality." - Kerri, Etsy

  • "This is my current shower soap and I absolutely love it. Smells good, feels good, all good." - @kjayceephd

  • "★★★★★" -@beachmarinegear
Button label

  • Quality Ingredients

    From pure essential oils to rich mineral extracts, all of our ingredients are carefully sourced.

  • Clay and Charcoal

    No artificial colors, ever. Since all of our soaps are made with natural clays and plant-based ingredients, each may be slightly different.

  • Responsible Production

    All of our shipping is compostable and entirely plastic-free. We also prioritize suppliers that incorporate sustainability and care for people and planet.